Privacy Policy

Last updated: September 6, 2025

Big Boy Auto Rentals by Keith (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you use our website, mobile applications, and services, or interact with us in person at our rental locations. Please read this policy carefully to understand your rights and our practices regarding your information.

1. Introduction and Scope

This Privacy Policy applies to all users of our website, mobile apps, and rental services, including customers, website visitors, and app users. By using our services, you agree to the collection and use of information in accordance with this policy

2. Information We Collect

We collect several types of information to provide and improve our services:

a. Personal Identification Information

Name, address, phone number, and email address

Date of birth

Driver’s license number and other identification documents

Passport number (if required for international rentals)

b. Payment Information

Credit/debit card details

Billing address

Transaction history

c. Rental and Vehicle Information

Rental history and preferences

Vehicle identification number (VIN)

Accident or incident reports

d. Usage and Technical Data

IP address, browser type, device information

Website usage statistics and analytics data

Cookies and tracking technologies

e. Location Data

GPS or location tracking (if you use our mobile app or rent vehicles with telematics)

f. Sensitive Data

Special accommodation requests (e.g., ADA)

Information required for legal compliance

3. How We Collect Information

We collect information in the following ways:

Directly from you: When you make a reservation, create an account, contact customer service, or visit our rental locations.

Automatically: Through cookies, web beacons, and analytics tools when you use our website or mobile apps.

From third parties: Such as travel agencies, business partners, or affiliates.

4. How We Use Your Information

We use your information for the following purposes:

To provide our services: Process reservations, verify your identity, manage your account, and deliver vehicles.

Payment processing: Handle billing, refunds, and prevent fraud.

Customer support: Respond to your inquiries and resolve issues.

Marketing and communication: Send you promotional offers, newsletters, and service updates (you can opt out at any time).

Legal compliance: Meet regulatory requirements, respond to law enforcement, and manage disputes.

Analytics and improvement: Monitor website usage and improve our services and user experience.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience:

What are cookies? Cookies are small files stored on your device that help us remember your preferences and improve our website.

Types of cookies we use: Essential cookies (necessary for site functionality), Functional cookies (remember your preferences), Analytics cookies (help us understand how our site is used), Advertising cookies (show you relevant ads)

Your choices: You can manage or disable cookies through your browser settings. Some features may not work properly if cookies are disabled.

6. Sharing and Disclosure of Information

We may share your information with:

Service providers: Payment processors, IT support, marketing partners, and insurance companies, only as needed to provide our services.

Affiliates and business partners: For joint promotions or services.

Legal authorities: When required by law, regulation, or to protect our rights and safety.

Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.

We do not sell your personal information to third parties.

7. International Data Transfers

If you are located outside the United States, your information may be transferred to and processed in the United States or other countries. We take steps to ensure your data is protected in accordance with applicable laws.

8. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. For example, rental agreement data may be retained for up to 10 years as required by law or industry standards.

9. Your Rights and Choices

Depending on your location, you may have the following rights:

Access: Request a copy of your personal information.

Correction: Update or correct your information.

Deletion: Request deletion of your information, subject to legal requirements.

Restriction: Ask us to restrict processing of your data.

Opt-out: Opt out of marketing communications or certain data sharing.

Data portability: Request a copy of your data in a portable format (where applicable).

To exercise your rights, contact us at [email protected].

10. Data Security

We use physical, technical, and administrative safeguards to protect your information. However, no system is completely secure, and we cannot guarantee the absolute security of your data. Please use caution when sharing information online.

11. Children’s Privacy

Our services are not intended for children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on our website and updating the effective date. Your continued use of our services after changes are posted constitutes your acceptance of the revised policy.

13. Jurisdiction-Specific Rights

If you are a resident of the European Union (GDPR), California (CCPA/CPRA), or another jurisdiction with specific privacy rights, you may have additional rights. Please see the relevant sections below or contact us for more information.

EU/EEA Residents: You have the right to access, rectify, erase, restrict, or object to processing, and to data portability. You may also lodge a complaint with your local data protection authority.

California Residents: You have the right to know, delete, correct, opt out of sale/sharing, and non-discrimination. To exercise these rights, use our web form or call (555) 123-4567. We honor Global Privacy Control signals.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact:

Big Boy Auto Rentals by Keith

4389 N. Andrews Ave.

Fort Lauderdale, FL 33309

(954) 243-8825

[email protected]